WELCOME

TO

BENZHI

You See Brands

We See the Future

 

ABOUT

本質設計顧問有限公司,為客戶提供量身打造的全方位品牌服務,包括品牌審查和評估,品牌定位和構架,命名和標準字,企業識別和消費品包裝設計,品牌內部溝通,品牌廣告等。

BENZHI Design Consultant Co.,Ltd. is a brand consultancy located in Taipei. We aim to provide tailor-made and comprehensive brand services to clients, including brand assessment, brand positioning and architecture, brand naming, corporate identity, package design, brand communication and commercial.

我們整合商業思考,美學價值與技術實現,用設計理念推動品牌價值最大化,並協助客戶發現潛在商機,提高品牌續航力,提升品牌體質,達到企業永續經營理念。

We focus on integrating business thinking, aesthetic value and technical realization. Furthermore, we firmly believe that professional design concept could increase brand values. For achieving the sustainable development of corporations, we do help clients to explore potential business opportunities and develop solutions to enhance brand equity.

 

偉大的品牌重視設計及創意的力量,我們不僅描繪精采的品牌體驗,還描繪了精采的未來價值。我們堅信敏銳的洞察與不屈的創新精神可以賦予品牌靈魂,創造商機。

Great brands put great emphasis on the power of design and creativity. We do create not merely the brilliant brand experience, but the extraordinary future value. We are confident that the keen observation and the fearless innovation can infuse the soul of brand and additionally develop business opportunities.

SERVICE

近年來我們與不同領域的品牌進行合作,幫助他們在國內品牌建立、煥新和強化品牌,或海外拓展時,為其打造更獨特的國際品牌形象。致力於提供國際與本土企業卓越的品牌整合解決方案,重塑行業品牌體驗,提升品牌商業價值,引領市場不斷樹立新的商業標杆。

Recently, we work with various clients for helping them launch a new brand or a re-brand, and building unique international brand image as developing overseas market. We aim to provide international and local companies with professional brand strategies and solutions, rebuild brand experience, increase brand value and continuously set new business benchmarks for the current market.

建立品牌願景及定位是品牌經營的首要任務,更是品牌建設的基礎。在市場定位和產品定位的基礎上,我們以文化利基及差異化的品牌定位,建立一個與目標市場有關的品牌形象,以爭取目標消費者的認同,由於定位的最終目標是為了實現產品銷售,而品牌是企業傳播訊息的基礎,品牌還是消費者選購產品的主要依據,品牌定位也就成為市場定位的核心。

To establish brand vision and positioning is the priority task of brand management, even more the basic of brand building. On the basis of market and product positioning, we build brand image which related target market by cultural niche and brand differentiation for the purpose of expanding brand awareness. Since the ultimate goal of positioning is to achieve product sales, and the brand is the basic of corporate communication as well as purchase decision for consumers, brand positioning has become the core value of market positioning.

我們依循著品牌定位及願景的發展主軸,建立起品牌溝通的策略及識別,強化並鞏固品牌對外溝通訊息的一致性,在這同時,品牌也是一種內化的過程,藉由對內部的溝通、訓練,建立內部員工對品牌定位、願景的認知,內化與外延的並進才能創造消費者對品牌的認知與價值認同,創造完美的品牌體驗,當然這一切的最終目標就是實現產品銷售、獲利的提升。

We build the brand communication strategies and identity, moreover, reinforce the brand outward communication consistency through the development of brand positioning and vision. Meanwhile, brand is also a process of internalization. The staff can be constructed awareness of brand positioning and vision by internal communication and training. Both internalization and extension can create brand awareness and value as well as good brand experience to customers. Undoubtedly, the ultimate objective of brand is achieving product sales and increasing profits.

AWARDS

我們榮獲世界各大獎項

除了專業的認可

重要的是替您的品牌增加曝光機會

We have been recognized by many international awards.

In addition to professional recognition, more importantly, we aim to increase your visibility.

 

您的品牌故事是否具說服力,能告訴消費者您真實的價值觀與願景?同時與客戶達到關聯性?並能感動客戶,進而增加消費力?您的員工是否因您的品牌而感受到鼓舞?並了解所處的市場未來發展方向?該從哪開始著手?如果您希望尋求諮詢服務請聯繫我們

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